GUCCI

BLOOM PROFUMO DI FIORI EDP

RM302.40 RM336

Blossoming into life, the new Gucci Bloom Profumo di Fiori debuts alongside a visionary campaign set in a garden of dreams where magic blooms. Flourishing from the creativity of Alessandro Michele, the innovative vision blurs the lines between two universes: a surrealist land that clashes with reality.

Featuring four contemporary women - director and actor Anjelica Huston, singer songwriter Florence Welch, actor and model Jodie Turner-Smith, and designer Susie Cave - the campaign reveals the true heart of Bloom, offering an exploration of imagination and identity mirrored by the radiant floral signature of Gucci Bloom Profumo di Fiori.

  • Top notes: Jasmine Sambac Absolute, Rangoon creeper
  • Middle notes: Natural Tuberose, Jasmine bud extract and Ylang Ylang
  • Base notes: Sandalwood accord, Sun Drenched Wood accord, Orris Concrete, Benzoin and Musk
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