What's paraben-free, silicone-free, and perfect for dry skin types? The Pure Canvas Primer Hydrating. The hydrating formula of the award-winning Pure Canvas Primer is the best moisturizing primer for beauty lovers with dehydrated or mature skin. Create a breathable, replenishing base that will keep makeup looking fresh until it's washed away.
Apply after skincare, including moisturizing serums or day creams. Delicately massage a dime-sized amount of this moisturizing primer onto the skin with your fingertips. Complete the look with a Tinted Moisturizer or Foundation.
Pro Tips for Maximum Hydration:
Only the best moisturizing primer can enhance skin softness and suppleness, even once makeup is removed. Tayaba Jafri recommends sweeping a small amount over dry eyelids to refresh skin.
Laura's Inspiration:
Just as a painter primes a canvas, Laura Mercier believes in priming the skin. Pure Canvas Primers are the essential step to prepare the skin for makeup application. All silicone-free, the breathable formulas seal in skincare and create a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primers not only protect skin but are also good for skin.
